The Bridgestone Group developed a technology called NanoPro-Tech (Nanostructure-Oriented Properties Control Technology). NanoPro-Tech is a fundamental technology for a wide range of Bridgestone tires, such as passenger tires, motorcycle tires, truck & bus tires, and aircraft tires. The primary materials used in producing tires are natural and synthetic rubber. Rubber compounds used for tires are complex and made from various materials, such as carbon black and silica for reinforcement and chemicals for degradation control. Tires also use other materials, such as steel cords and synthetic fibers.

ECOPIA tire provides eco-friendly performance through high safety and fuel efficiency. It reduces rolling resistance, which in turn boosts fuel efficiency. ECOPIA also lowers the harmful carbon dioxide emissions that contribute to global warming.